{"id":10733,"date":"2026-07-16T06:13:32","date_gmt":"2026-07-16T06:13:32","guid":{"rendered":"https:\/\/srms.ac.in\/ims\/?p=10733"},"modified":"2026-07-16T06:16:31","modified_gmt":"2026-07-16T06:16:31","slug":"break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco","status":"publish","type":"post","link":"https:\/\/srms.ac.in\/ims\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\/","title":{"rendered":"BREAK THE ILLUSION, BREATHE A NEW LIFE: SRMS INSTITUTE OF MEDICAL SCIENCES LEADS THE FIGHT AGAINST TOBACCO"},"content":{"rendered":"<p><em>World No Tobacco Day (on May 31, 2025) sparks a powerful movement for a healthier, tobacco-free tomorrow!<\/em><\/p>\n<p>Tobacco doesn\u2019t just take lives\u2014it hides behind glamorised marketing while quietly destroying millions. On <strong>World No Tobacco Day<\/strong> (May 31, 2025), <strong>SRMS Institute of Medical Sciences (IMS), Bareilly<\/strong>, in partnership with <strong>RR Cancer Institute &amp; Research Centre<\/strong>, pulled back the curtain on this deadly illusion with a day filled with powerful actions, heartfelt pledges, and eye-opening truths.<\/p>\n<p><strong>\u201cBright Products. Dark Intentions. Unmasking the Appeal<\/strong>\u201d\u2014echoing this year\u2019s <strong>WHO theme,<\/strong> SRMS IMS tackled the slick packaging and deceptive allure of tobacco and nicotine products, exposing their brutal impact on health and life expectancy.<\/p>\n<p>The day saw an <strong>awareness rally<\/strong>, from the old to the new Cancer OPD, where passionate participants marched with bold slogans and placards, rallying the community to rethink their choices and recognize tobacco\u2019s deadly grip. Continuing further with an <strong>expert-led health talk<\/strong>, at the hospital food court, medical specialists revealed how early signs like mouth ulcers, voice changes, or blood in stool are often ignored until it&#8217;s too late. With nearly 70% of cancer cases linked to tobacco, speakers stressed the urgent need for early detection and lifestyle changes. Thereafter, a stirring <strong>Nukkad Natak<\/strong> performance at the main hospital reception brought the harsh realities of tobacco-related illnesses to life, reminding everyone that these aren\u2019t distant dangers but present threats. Towards the end, a powerful <strong>oath for a tobacco-fee life<\/strong> was pledged, wherein, students, staff, and visitors came together to \u2018say no to tobacco\u2019 as an ambassadors for change.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/youtube.com\/embed\/bviXYntomXc\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World No Tobacco Day (on May 31, 2025) sparks a powerful movement for a healthier, tobacco-free tomorrow! Tobacco doesn\u2019t just<\/p>\n","protected":false},"author":1,"featured_media":10738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-10733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medical-news-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BREAK THE ILLUSION, BREATHE A NEW LIFE: SRMS INSTITUTE OF MEDICAL SCIENCES LEADS THE FIGHT AGAINST TOBACCO - Shri Ram Murti Smarak Institute Of Medical Sciences<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/srms.ac.in\/ims\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BREAK THE ILLUSION, BREATHE A NEW LIFE: SRMS INSTITUTE OF MEDICAL SCIENCES LEADS THE FIGHT AGAINST TOBACCO - Shri Ram Murti Smarak Institute Of Medical Sciences\" \/>\n<meta property=\"og:description\" content=\"World No Tobacco Day (on May 31, 2025) sparks a powerful movement for a healthier, tobacco-free tomorrow! Tobacco doesn\u2019t just\" \/>\n<meta property=\"og:url\" content=\"https:\/\/srms.ac.in\/ims\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\/\" \/>\n<meta property=\"og:site_name\" content=\"Shri Ram Murti Smarak Institute Of Medical Sciences\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-16T06:13:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T06:16:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/srms.ac.in\/ims\/wp-content\/uploads\/2026\/07\/World-No-Tobacco-Day.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"425\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"webmanager@srms.ac.in\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmanager@srms.ac.in\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/\"},\"author\":{\"name\":\"webmanager@srms.ac.in\",\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/#\\\/schema\\\/person\\\/663b9938a44f406c3752ca75882c4024\"},\"headline\":\"BREAK THE ILLUSION, BREATHE A NEW LIFE: SRMS INSTITUTE OF MEDICAL SCIENCES LEADS THE FIGHT AGAINST TOBACCO\",\"datePublished\":\"2026-07-16T06:13:32+00:00\",\"dateModified\":\"2026-07-16T06:16:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/World-No-Tobacco-Day.jpeg\",\"articleSection\":[\"Medical News &amp; Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/\",\"url\":\"https:\\\/\\\/srms.ac.in\\\/ims\\\/break-the-illusion-breathe-a-new-life-srms-institute-of-medical-sciences-leads-the-fight-against-tobacco\\\/\",\"name\":\"BREAK THE ILLUSION, BREATHE A NEW LIFE: SRMS INSTITUTE OF MEDICAL SCIENCES LEADS THE FIGHT AGAINST TOBACCO - 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